The Active Voice Drives Sales

When it comes to effective sales and marketing, using the right language is crucial. And one of the most powerful tools in the language arsenal is the active voice. But what exactly is the active voice and how does it impact your sales? In this article, we will explore the importance of using active voice in your sales pitch and how it can drive your sales to new heights.

What is the Active Voice?

Before we delve into the benefits of using active voice in sales, let’s first understand what it means. Active voice is when the subject of a sentence is performing the action, rather than being acted upon. In simpler terms, it is when the main focus of the sentence is the subject, not the object.

For example, “The customer bought the product” is written in the active voice, whereas “The product was bought by the customer” is written in the passive voice. The first sentence puts the emphasis on the customer, making them the main actor in the transaction. While the second sentence puts the focus on the product, making it the object being acted upon.

Active Voice vs Passive Voice in Sales

Now that we understand the difference between active and passive voice, let’s see how it plays out in the world of sales. When it comes to selling a product or service, the active voice is much more effective in capturing the attention of potential customers.

Using active voice in your sales pitch creates a sense of urgency and excitement. It makes the customer feel like they are in control and taking action, rather than being pressured into buying something. By putting the emphasis on the customer and their needs, you are appealing to their emotions and making them feel like your product or service is exactly what they need.

On the other hand, using passive voice in sales can come across as dull and unengaging. It takes the focus away from the customer and makes the product or service seem less important. This can cause potential customers to lose interest and move on to a more engaging and active sales pitch.

Benefits of Active Voice in Sales

There are several key benefits to using active voice in your sales pitch. Let’s take a closer look at some of them.

1. Clarity and Directness

Using active voice in sales allows you to get straight to the point. It is clear and direct, making it easier for potential customers to understand your message. This is especially important in today’s fast-paced world where attention spans are short. By using active voice, you are cutting through the clutter and getting your message across in a concise and effective manner.

2. Builds Trust and Credibility

Active voice in sales puts the focus on the customer and their needs. By doing so, you are building trust and credibility with them. It shows that you understand their pain points and are offering a solution that can help them. This helps to establish a strong relationship with potential customers, making them more likely to trust your brand and make a purchase.

3. Creates Engagement

Active voice is more engaging and captivating compared to passive voice. It sparks curiosity and prompts potential customers to take action. By using active voice, you are creating a sense of involvement and engaging with your audience. This can lead to higher conversions and sales.

4. Increases Persuasiveness

In sales, persuasion is key. And active voice is a powerful tool in persuading potential customers to make a purchase. By emphasizing the benefits and value of your product or service in an active voice, you are more likely to convince potential customers to take action. It creates a sense of motivation and urgency, making it harder for them to say no.

Implementing Active Voice in Your Sales Pitch

Now that you understand the importance of using active voice in sales, here are some tips on how to effectively implement it in your sales pitch.

1. Use Strong, Action-Oriented Verbs

In active voice, the subject performs the action. So make sure to use strong, action-oriented verbs to create a sense of energy and urgency in your sales pitch. Instead of saying “Our product is designed to help you improve your writing skills”, try saying “Our product will transform your writing skills.” The second sentence is more direct and focuses on the action that the product can create.

2. Put the Focus on the Customer

Make the customer the center of attention in your sales pitch. After all, they are the ones who will benefit from your product or service. Use words like “you” and “your” to address the customer directly and show that you understand their needs.

3. Keep It Simple

Active voice is all about being direct and to the point. So keep your sentences simple and avoid using passive phrases like “It is believed” or “It has been shown”. Instead, use active phrases like “We believe” or “Our customers have shown”.

4. Practice Makes Perfect

Like with any language usage, it takes practice to effectively use active voice in your sales pitch. So make sure to review your sales materials and pitches before presenting them to potential customers. Pay attention to the language you are using and try to rephrase sentences to make them more active and engaging.

Conclusion

The active voice is a powerful tool for driving sales. By using it in your sales pitch, you can create a sense of urgency and excitement, build trust and credibility, increase engagement and persuasiveness, and ultimately, drive your sales to new heights. So start incorporating active voice into your sales strategy and watch your conversions and sales soar.